GEOSPATIAL FRONTIERS
A Publication by Project Geospatial
LOOKING BEYOND
THE MAP
Geospatial Frontiers, a new publication from Project Geospatial, brings together leading voices and experts from across the geospatial ecosystem to tackle the industry's most pressing challenges. Through in-depth articles and discussions, Geospatial Frontiers aims to explore innovative solutions and spark critical conversations that will shape the future of geospatial technology and its applications.
AUTHORS
Adam Simmons
Keith Barber
Fred Woods
Matthew Husted
The Emergency Management Market Isn’t a Fit: Until It Is
The emergency management market is often dismissed by tech founders and investors as a "slow" and "bureaucratic" sector. However, as disasters become more frequent and expensive, this $137 billion "sleeping giant" is rapidly evolving into a mission-critical landscape. This article explores the shift from outdated "boots-on-the-ground" processes to high-velocity geospatial analytics and AI-driven assessments that shorten the gap between a survivor's worst day and their first recovery check. Learn why readiness matters, how to achieve true product-market fit in a crisis, and why the "unattractive" EM market is the only one that truly matters when the sirens start.