Access Granted

The Conference Playbook

Strategic PR & Marketing Before, During, and After the Show

Tuesday, Feb 3rd, 2026
1:00pm - 2:30pm Eastern

Session Overview

Conferences are the single biggest line item in your marketing budget, but are you getting a return on that investment? Join Kevin Corbley and Adam Simmons for a tactical deep dive into the art of conference PR. We move beyond generic advice to specific, actionable strategies for the geospatial industry to ensure your message cuts through the noise of thousands of exhibitors.

Course Curriculum

1. Strategy & The "Hook" (6-8 Weeks Out)

  • Press Release 101: The "Write This, Not That" Guide. Run-through of Dateline, Boilerplate, and Contact Info.
  • The "So What?" Test: Differentiating between a "Sales Pitch" (ignored) and "Industry News" (covered).
  • Kevin’s Corner: Common mistakes geospatial companies make when writing headlines.
  • News Jacking: Aligning your announcement with the conference theme.

2. Press Operations (The Mechanics)

  • Engaging the Press Office: Timelines for "Show Dailies" and official newsletters.
  • Submission Process: Uploading news to exhibitor portals vs. wire services.
  • The Press Room: Why to physically visit (dropping kits, networking).
  • The Media List: How to access the registered media list without spamming.

3. Media Relations & Amplification

  • Embargo Strategies: Timing your story to go live when the floor opens.
  • The "Pre-Pitch": Drafting punchy emails to invite journalists to your booth.
  • Digital Press Kits: Moving from USB drives to QR-code driven landing pages.
  • Booth Training: The "Media Handoff" protocol for engineers and sales staff.

4. ROI

  • Measuring Share of Voice, Website Traffic spikes, and Lead Quality.

⬇ Mission Kit

PR Timeline Checklist
Download PDF
Press Release Template
Download Doc
"The Pitch" Script
Download Txt

Instructors

Kevin Corbley Corbley Communications
Adam Simmons Project Geospatial