Tyrome Smith - Designing Your Business with The Business Model Canvas

Every organization has at its core the notion that all of its functions are designed to provide value to a customer. The question though is the organization optimally designed and functioning to provide that value. The ability of an organization to critically assess its proposed value is critical for all members of the organization to Engaging in activities that provide their value. Traditionally organizations have gone the route of business planning, but the newest way to design and articulate that value is through a tool called the business model canvas. The canvas, developed by Alex Osterwalder, describes the nine building blocks that every organization must be able to describe to ensure that their products and services are desired by a customer, can feasibly be built, and can fully demonstrate that the value of the product is greater than the cost of the development.