GEOINT 2022 - Umbra Space - Joe Morrison

To stay ahead of climate change, geopolitical risk, and other major crises and issues, we need a global understanding of what is changing, where, and how fast. Umbra is built around the idea that by providing easy access to the highest quality commercial satellite data available, they can become an indispensable tool for the growing number of organizations monitoring the Earth. They empower their customers with the ability to create the solutions that inform, inspire, and address our planet’s most pressing needs. They’re helping to create a brand new industry that has never meaningfully existed before.

Umbra Space’s Vice President of Commercial Products, Joe Morrison, discusses their unique business model and propositions to customers. Their Creative Comments Licensing is a source of curiosity and he explains how it works for their customers and why is makes more sense than legacy licensing. He also shares his perspective of the overall satellite imagery industry and the shifts he hopes to see.