GEOINT 2025 | Cultivation Capital - John True and Andy Dearing

Adam Simmons speaks with John True and Andy Dearing from Cultivation Capital at GEOINT 2025, gaining insights from their perspective as investment professionals in the geospatial sector. They offer advice to startups attending GEOINT, emphasizing the importance of developing dual-use technology applicable to both government and commercial markets rather than focusing solely on federal contracts. They highlight that they look for companies that are genuinely solving problems for the customer base, particularly addressing the challenge of data overload and analyst shortages, potentially leveraging AI and machine learning. They discuss monitoring exit strategies in the market, like SPACs, and the increasing value of data for internal processing by larger companies to build solutions. John and Andy are proud of Cultivation Capital's foundation built on the experience of former geospatial operators, which allows them to offer unique insight and support to entrepreneurs.

Highlights

• Interview with John True and Andy Dearing from Cultivation Capital, an investment firm focusing on geospatial tech.

• Advice for startups: Think beyond just federal government opportunities; focus on dual-use technology for commercial and government sectors.

• They look for companies that are solving real problems for the customer base.

• Interested in solutions addressing data overload and analyst shortages, potentially using AI or machine learning.

• Monitoring market trends and exit strategies, noting recent turbulence in the satellite imaging space.

• See value in how larger companies can use data internally to process and build solutions.

• Cultivation Capital is built on an ethos of former operators with experience in the geospatial technology system.

• This experience allows them to provide unique insight and support to entrepreneurs.

Adam Simmons

Geospatial Industry Consultant | Founder, Project Geospatial

Adam Simmons is a geospatial technology liaison and strategic advisor with over 20 years of experience across the defense and commercial sectors. A veteran of the U.S. Air Force, he specialized in imagery analysis and order of battle before transitioning to executive leadership as the CEO of Midgard Raven, LLC and the founder of Project Geospatial, a 501(c)(3) dedicated to highlighting innovation within the geospatial ecosystem. Adam bridges the gap between technical development and market storytelling, leveraging his extensive background as a journalist and industry consultant to help companies navigate complex technology landscapes.

https://www.linkedin.com/in/adamsimmonsgeo
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